easyDNA Launches DNA Testing in the Philippines

International DNA paternity testing firm easyDNA has continued expanding its operations in Asia by extending its DNA testing services to the Philippines, in collaboration with a locally based company.

Angeles City, Philippines – 5 JANUARY 2010 – easyDNA Limited, a leading DNA testing firm has recently launched its operations in the Philippines through a joint venture with a locally based company Harris DNA testing center based in Angeles City. Operating under the brand easyDNA Philippines, the local agent will be offering the complete portfolio of DNA testing services currently offered worldwide by easyDNA which includes DNA paternity testing, various relationship DNA tests, forensic DNA testing as well as genetic health testing.

Commenting on the launch of the venture, local agent representative Mr. Charles Harris commented, “I am extremely pleased to have teamed up with an international company such as easyDNA.  Through their experience and technical assistance, I was able to set up and launch easyDNA Philippines in a very short period of time. I now look forward to implementing our marketing plan to promote our DNA testing services throughout the country.”

As part of the marketing campaign, easyDNA has launched the website www.easydna.ph where Filipinos can find all the information they require about all aspects of DNA testing, the various tests being offered as well as their cost. Clients will also be able to order directly online by credit card in the local currency- pesos.

With its head office based in Angeles City, easyDNA Philippines plans to develop a network of collection centres where clients can have their samples collected by a qualified specialist. For clients who want to collect their samples in the comfort of their own home, easyDNA will send a kit directly to the address of their choice. In this way, easyDNA will be able to provide its services to clients residing anywhere in the Philippines.

Commenting on this development, Sales and Marketing Director Andrew Alexander, stated, “We are very excited about the launch of easyDNA Philippines. We believe there is a great market opportunity here if we are able to overcome some of the logistical and socio-economic aspects that are peculiar to the Philippines. The way the country is divided into separate islands, as well as the diverse cultures making up the population, certainly present major challenges. However, given our extensive international experience, we are confident we will able to make DNA testing more accessible to the local population at affordable prices.”