easyDNA Explores Market Opportunities for DNA Testing in China

As part of its international growth strategy easyDNA is exploring opportunities in China to promote its portfolio of DNA testing services.

KENT, LONDON – 25.08.2010 – easyDNA Limited, an international DNA testing company, has announced that it has been exploring opportunities for expanding its operations into China.  The company has been looking at potential joint ventures with a number of local organizations operating in the health care industry that have expressed interest in promoting easyDNA’s portfolio of DNA testing services – especially the  DNA paternity test as well as the more recently launch launched genetic predisposition test.

As confirmed by a company spokesperson, another attractive aspect of this market which draws interest is the sheer size of its population. Despite this, the company is aware of the difficulty of doing business directly in China, and has therefore chosen to partner with local organizations to ensure a better and faster market penetration. Discussions are underway with a number of parties and further announcements regarding these business developments are expected to be made shortly by easyDNA .

Any companies or organizations interested in discussing possible joint-venture agreements in China or any other country in Asia are requested to contact easyDNA at any of its offices world-wide.