easyDNA Launches New Operations in South Africa

DNA paternity testing firm easyDNA has expanded its operations into South Africa, the first country in Africa to be serviced by the company.

California, United States – 01/03/2008 – easyDNA, a leading DNA paternity testing firm, has announced that it has expanded its operations into Africa through its new subsidiary in South Africa. The company has opened an administration office in Johannesburg to provide a base for promoting its portfolio of DNA testing services such as DNA Paternity Testing, DNA Relationship Testing and DNA Forensic Testing.

The company is promoting its services primarily through the dedicated website created specifically for the South African market. A full list of the DNA tests as well as information about tests such as DNA paternity testing in South Africa is available online through the website. In addition, all prices are quoted in the local currency to facilitate the ordering process. Customers can order their DNA paternity test kit directly from the website and make payments via credit card. Other payment options are also available upon request.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, ‘South Africa is our first market in Africa and so far the demand has been encouraging. We hope that as the demand increases we are able to open an office in other cities such as Cape Town, Port Elizabeth and Durban. Our tests are very competitively priced and as usual we will work hard to provide our clients with the highest levels of customer service.”